For agencies
Put your clients in front of a business audience
Podcast Nation is a national network of business podcasts. Agencies work with us three ways: you can place a client as a sponsor, bring a client’s show into the network, or have us produce a show under your name.
Tens of thousands of downloads a month across Podcast Nation shows.
Three ways to work with us
1
Sponsor the network
See sponsorshipsYour client sponsors the network shows that fit its audience, and hosts read the sponsorship in their own voice. We handle placement and reporting, and you keep the client relationship.
2
Bring a client’s show into the network
How joining worksIf your client already has a show, or wants one, it can join the network. Network shows are promoted to the audiences of the other shows and share in the advertising revenue. We choose which shows join, so the first step is a short pitch.
3
Have us produce it
See what the studio doesWe produce the show and your agency owns the client. You decide how visible we are.
- White-label. Everything is delivered under your agency’s name. Your client does not deal with Podcast Nation, and you set the price.
- Co-branded. Podcast Nation is named as your production partner. This suits agencies that are new to podcasting.
What we do on a produced show
- Strategy. We work out the show’s purpose, audience, and format with you before anything is recorded.
- Planning. Episode length, structure, topics, intros, and music.
- Recording. In our studio or remotely, with a producer on every session.
- Distribution. Publishing to Apple Podcasts, Spotify, and the other major platforms.
- Repurposing. Video clips, quote graphics, and written summaries from each episode, ready for social and email.
Why agencies use us
- You add podcasting to what you offer without hiring a team.
- You skip the learning curve on audio, video, and distribution.
- A produced show can move into the network later if it builds an audience.
- One recording session gives your client several weeks of content.
Tell us about your client
Someone from Podcast Nation will be in touch within 2 business days.